Market announcement

AS PRFoods

LEI code

529900PFXFO2ZDCRNK93

Size of the entity

Medium group

Economic activities

Financial and Insurance Activities

Country of registered office

Estonia

General information

Categories

Other corporate action

Unique data record identifier

9157

Submission date and time

08.11.2021 19:49:08

Content of announcement in Estonian

Title

Muudatus Heimon Kala Oy juhatuses

Message

Alates  03.11.2021 on AS-i PRFoods  Soome tütarettevõtja Heimon  Kala Oy juhatus
kaheliikmeline.  Juhatuse liikmena jätkab  Indrek Kasela. Juhatuse  uus liige on
Elias Lehtinen. Samuti nimetati Elias Lehtinen Heimon Kala Oy tegevjuhiks.

?Elias Lehtinen alustas tööd müügijuhina meie juures ca kuu tagasi, aga koheselt
oli  selge,  et  tema  oskused  ja  kogemused  sobisid  tegevjuhiks  just sellel
keerulisel  ajal. Mul  on hea  meel, et  väga lühikese  ajaga on  Elias Lehtinen
suutnud   ümber  korraldada  kogu  meie  tooteportfelli  hinnastamise,  peatanud
kahjumlike  toodete müügi  ja seadnud  selged sihid,  kuhu ettevõtte tootmine ja
tooteportfell  peaks arenema"  ütles Indrek  Kasela, Heimon  Kala Oy  ja PRFoods
juhatuse liige.

Elias    töötas    aastatel    2015-2021 Soome    suurima    kaubandusketi   SOK
sortimendijuhina,    juhtides    muuhulgas    kalaosakonda.    Tema   juhtimisel
reorganiseeriti   aastatel   2017-2019 kogu  SOK  kalasortimendi  kontseptsioon,
lansseeriti  in-store  sushi  ja  värske  kala pakkumised. Alates 2017 oli Elias
Lehtinen  ka  Soome  Metsa-  ja Põllumajandusministeeriumi kalanduse arengugrupi
liige.   Elias  Lehtinenil  on  magistrikraad  toiduainetetehnoloogias  Helsinki
Ülikoolist.

Elias Lehtinen ei oma PRFoods aktsiaid.

Elias Lehtinen, Heimon Kala Oy tegevjuht

[email protected] (mailto:[email protected]),
+358 50 402 0025

Indrek Kasela
AS PRFoods
Juhatuse liige
T: +372 452 1470
[email protected]
(https://www.globenewswire.com/Tracker?data=JDjcmSjVdUCalsUq4VAXC0Oo83C0_G5qXa8a
YubnEjiu2mXxdf9YI_uxNjFPGKs5qDo9BpO6GniJWx89DwOLhG0NK5yQrko0p2ePJyN6tWI=)
www.prfoods.ee
(https://www.globenewswire.com/Tracker?data=Jr9S4bNN054HUmajl74vChTtqa2MtNJz3Oi2
EkQIkacydwBYTK5jaqGv6AUwbRzIuLnvKs3WCmQzEmeT1sqL0A==)

Content of announcement in English

Title

Changes in Management Board of Heimon Kala Oy

Message

As  of 03.11.2021 Management Board of Heimon  Kala Oy, the Finnish subsidiary of
AS  PRFoods, consists of two  members. Indrek Kasela continues  as member of the
Management  Board. The new member  of the Managemen Board  is Elias Lehtinen. He
was also appointed as new CEO of Heimon Kala Oy.

?Elias  started as commercial director with us  ca month ago. In very short time
he  clearly demonstrated that his skills  and experiences is suited for managing
the entire business in these difficult times. I am very happy that in such short
time  he has  managed to  reorganize pricing  of our  product portfolio, stopped
sales  of loss making products and set  clear direction where our production and
product  portfolio  should  develop."  said  Indrek  Kasela,   a  member  of the
Management Board of Heimon Kala Oy and PRFoods.

Elias  Lehtinen worked from 2015-2021 as head  of consumer product group in SOK,
largest  Finnish retailer,  managing also  fish department.  Under his watch the
entire  fish  offering  was  reorganized  2017-2019, launched in-store sushi and
fresh  fish  offering.  From  2017 he  is  also  member  of Finnish Forestry and
Agriculture Ministry´s expert group developing fish business. Elias Lehtinen has
masters in food sciences from Helsinki University.

Elias Lehtinen does not own PRFoods shares.

Elias Lehtinen, Heimon Kala Oy, CEO

[email protected] (mailto:[email protected]),
+358 50 402 0025

Indrek Kasela
AS PRFoods
Member of the Management Board
T: +372 452 1470
[email protected]
(https://www.globenewswire.com/Tracker?data=JDjcmSjVdUCalsUq4VAXC0Oo83C0_G5qXa8a
YubnEjiu2mXxdf9YI_uxNjFPGKs5qDo9BpO6GniJWx89DwOLhG0NK5yQrko0p2ePJyN6tWI=)
www.prfoods.ee
(https://www.globenewswire.com/Tracker?data=Jr9S4bNN054HUmajl74vChTtqa2MtNJz3Oi2
EkQIkacydwBYTK5jaqGv6AUwbRzIuLnvKs3WCmQzEmeT1sqL0A==)