Market announcement
AS PRFoods
LEI code
529900PFXFO2ZDCRNK93
Size of the entity
Medium group
Economic activities
Financial and Insurance Activities
Country of registered office
Estonia
General information
Categories
Other price sensitive information
Unique data record identifier
3784
Submission date and time
06.08.2012 09:00:03
Content of announcement in Estonian
Title
PRF: AS Premia Foods kasvatas 2.kvartalis turuosa kõigi Balti riikide jäätiseturgudel
Message
Tallinn, Eesti, 2012-08-06 08:00 CEST (GLOBE NEWSWIRE) --
Uuringufirma AC Nielseni andmetel on AS Premia Foods (Premia) 2012.a.
2.kvartalis võrreldes käesoleva aasta 1.kvartaliga kasvatanud turuosa kõigil
Balti jäätiseturgudel alljärgnevalt:
Eestis- rahalise turuosa kasv 4%, rahaline turuosa kokku 43%;
Lätis- rahalise turuosa kasv 2%, rahaline turuosa kokku 15%;
Leedus- rahalise turuosa kasv 3%, rahaline turuosa kokku 16%.
Eestis jätkab Premia jäätiseturu liidrina, edestades lähemat konkurenti
rahalise turuosa arvestuses kahekordselt. Lätis on Premia rahalises arvestuses
teisel positsioonil ning Leedus on ettevõte samas arvestuses 2-3 positsioonil.
Eestis on jäätiseturu konkurentsitu liider Premia kaubamärk Eriti Rammus,
millele kuulub ligikaudu 17%-line rahaline turuosa. Sealjuures on kevadel
turule toodud ploomimaitseline Eriti Rammus Eesti turu populaarsuselt teine
jäätis 3,3%-lise rahalise turuosaga, jäädes alla vaid 5%-list rahalist turuosa
omavale vanillimaitselisele Eriti Rammusale. Leedus on riigi populaarseim
jäätisebränd ka vastavasisulise auhinnaga pärjatud Premia Klasika, mille
rahaline turuosa on seal 12%. Lätis on samal kaubamärgil rahaliseks turuosaks
6% ning tegu on Läti turu populaarsuselt kuuenda kaubamärgiga.
AS Premia Foods on toiduettevõte, mis tegutseb kuuel turul ja mis on noteeritud
NASDAQ OMX Tallinna börsil alates 2010. aasta 5. maist. Täna on ettevõttest,
mis tegutseb nii Balti riikides, Venemaal kui ka Soomes ja Rootsis, saanud
kõigil turgudel juhtiv toidufirma, mida tuntakse eelkõige tema kõrgelt hinnatud
kaubamärkide kaudu jäätiseturul, jahutatud kalatoodete ning külmutatud kaupade
turgudel. Premia Foodsi tuntumad kaubamärgid on Premia, Eriti Rammus, Heimon
Gourmet, Väike Tom, Sahharnõi Rozhok, Etalon, Baltiiskoje, Klasika, Maahärra,
Viking, Natali, Bueno!, jt. Ettevõte annab tööd rohkem kui 800-le inimesele
kuues riigis.
Lisainfo:
Katre Kõvask
Premia Foods
Turundusdirektor, juhatuse liige
T: 6 033 800
[email protected]
www.premiafoods.eu
Content of announcement in English
Title
PRF: The market shares of AS Premia Foods increased in the second quarter in all its ice cream target markets in the Baltics
Message
Tallinn, Estonia, 2012-08-06 08:00 CEST (GLOBE NEWSWIRE) --
According to the information received from the market research company AC
Nielsen, the market shares of AS Premia Foods (Premia) have increased in the
second quarter of 2012, compared to the first quarter, in all its ice cream
target markets in the Baltics as follows:
In Estonia- increase of value share by 4%, value market share in total 43%;
In Latvia- increase of value share by 2%, value market share in total 15%;
In Lithuania- increase of value share by 3%, value market share in total 16%.
In Estonia, Premia continues as market leader with two times larger value
market share than closest competitor. In Latvia, Premia helds second position
on the market. In Lithuania Premia is No 2-3 on the market.
In Estonia, the undisputable market leader is Premia’s brand “Eriti Rammus”,
which has approximately 17% value share. The plum-flavoured ice cream sold
under the brand “Eriti Rammus” launched this spring has achieved the second
position with its 3.3% value share being the runner up to the
vanilla-flavoured, Estonian most popular single SKU “Eriti Rammus” holding 5%
value share. In Lithuania, the most popular ice cream brand in the country is
Premia Klasika, which has been recognised with the respective award, having
value share of 12% there. In Latvia, the same brand holds value share of 6% and
sixth place within the ice cream market in Latvia.
AS Premia Foods is a food production company operating altogether in 6
geographical markets and is listed in the NASDAQ OMX Tallinn Stock Exchange as
from 5 May 2010. By today, the company operating in the Baltics, Russia,
Finland and Sweden has grown into a leading food producer, which is mainly
recognised for its highly appreciated brands in the ice cream, chilled fish and
frozen goods markets. The most famous brands of Premia are Premia, Eriti
Rammus, Heimon Gourmet, Väike Tom, Sakharny Rozhok, Etalon, Baltiiskoje,
Klasika, Maahärra, Viking, Natali, Bueno! and others. The company employs of
more than 800 people in six countries.
Additional Information:
Katre Kõvask
Premia Foods
Marketing director, member of the management board
T: +372 6 033 800
[email protected]
www.premiafoods.eu