Market announcement

AS PRFoods

LEI code

529900PFXFO2ZDCRNK93

Size of the entity

Medium group

Economic activities

Financial and Insurance Activities

Country of registered office

Estonia

General information

Categories

Other price sensitive information

Unique data record identifier

2874

Submission date and time

13.10.2010 16:26:46

Content of announcement in Estonian

Title

PRF: AS Premia Foods konsolideeritud müügikäive, III kvartal 2010 ja 9 kuud 2010

Message

Börsiteade 13.10.10 
                                                            
PRF: AS Premia Foods konsolideeritud müügikäive, III kvartal 2010 ja 9 kuud 2010

*** 3. kvartal 2010 ***                                                         

AS Premia Foods 2010.a. kolmanda kvartali müügikäive oli 363,5 miljonit krooni, 
kasvades aastaga 58,9 miljoni krooni ehk 19,3% võrra.                           

Võrreldes eelmise aastaga on enim ehk 89% kasvanud jäätisemüük. Kolmanda        
kvartali käibest moodustas jäätisemüük 52%, samas kui aasta tagasi oli jäätise  
osakaal 33%. Müügimahtude kasvu selles segmendis on toetanud juulis ja augustis 
valitsenud soodsad ilmastikutingimused ning tegevuse laienemine Venemaale.      
Premia Foods jätkab Baltikumis jäätiseturu liidrina, sealjuures lisaks          
pikaajalisele juhtpositsioonile Eesti turul, on AC Nielseni suvise uuringu      
kohaselt ettevõte esmakordselt saavutanud liidripositsiooni ka Leedu            
jäätiseturul. Turuosad nimetatud turgudel vastavalt 40% ja 21%. Läti ja St      
Peterburi turul hoitakse teist positsiooni. Jäätiseturgu iseloomustas 2010.aasta
3. kvartalis selgelt kasvanud koorejäätiste eelistamine. Eelöeldut kinnitab ka  
Premia „Eriti Rammus“ koonusjäätise konkurentsitu esimene positsioon Eesti turul
rekordilise 5,7%-lise turuosaga.                                                

Külmutatud toodete müük küll vähenes 2010 kolmandas kvartalis võrrelduna eelmise
aasta sama perioodiga 10,3 miljoni krooni võrra, kuid külmutatud kaupade        
segmendi mahajäämus eelmise aasta mahtudest väheneb juba teist kvartalit        
järjest. Külmutatud toodete müügi mahajäämuse peamisteks põhjusteks kolmandas   
kvartalis on vähenenud ostujõud ning suvisele ajale omaselt valminud värsked    
köögiviljad, mille tõttu sesoonselt kahanes külmutatud juurviljade tarbimine    
kõigil sihtturgudel. Jätkuvalt keerulisim on antud segmendis olukord Lätis, kus 
madal ostujõud ja püsiv kõrge töötus mõjutavad oluliselt sisemaist              
toiduainetarbimist. Samuti on jaekettidele vastukaaluks suurenema hakanud avatud
turgude osakaal ning aedviljade osas on aktiivselt taasalustatud isekasvatamist.
Samal ajal aga oli kolmandas kvartalis märgata hinnatundlikkuse vähenemist ning 
mõningast Horeca-sektori elavnemist Eesti ja Läti külmutatud toodete, eelkõige  
lihatoodete turgudel.                                                           

Kalatoodete müügi vähenemise peamiseks põhjuseks on maikuus toimunud põleng     
ettevõtte Soome Uusikaupunkis asuvas kalatootmisüksuses, mis mõjutas eelkõige   
suitsutatud kalatoodete müük ja võrreldes eelmise aasta sama perioodiga vähenes 
antud tootegrupi müük 3. kvartalis 27 miljoni krooni võrra. Põlengu tekitatud   
kahjude hüvitamiseks sõlmisid AS-i Premia Foods tütarfirma Heimon Kala Oy ja    
kindlustusselts Fennia 28.juunil 2010 kokkulepe, mille kohaselt kindlustusselts 
Fennia hüvitas tekkinud kahjud 2,9 miljoni euro ulatuses. Alates septembri      
algusest on taastatud suitsutatud kalatoodete osalises mahus tootmine Soomes    
Hämeenlinnas ning investeeringute ajakava näeb ette tootmise täisvõimsuse       
saavutamist käesoleva aasta lõpuks. Kõrge toorkala hind on mõju avaldanud ka    
värske kala müügitulemustele Eestis.                                            

Premia Foods-i müügikäive 2010.a. III kvartalis tegevusvaldkondade kaupa        
(miljonites kroonides):                                                         
--------------------------------------------------------------------------------
|                  |  2010 III kvartal |  2009 III kvartal |            Muutus |
--------------------------------------------------------------------------------
| Jäätis           |             188,4 |              99,6 |            +89,2% |
--------------------------------------------------------------------------------
| Külmutatud       |              75,4 |              85,7 |            -12,0% |
| tooted           |                   |                   |                   |
--------------------------------------------------------------------------------
| Kala ja          |              93,5 |             113,4 |            -17,5% |
| kalatooted       |                   |                   |                   |
--------------------------------------------------------------------------------
| Muud             |               6,2 |               5,9 |             +5,1% |
--------------------------------------------------------------------------------
| Kokku            |             363,5 |             304,6 |            +19,3% |
--------------------------------------------------------------------------------

Premia Foodsi tooteportfelli protsentuaalne jagunemine tegevusvaldkondade kaupa 
2010.a. III kvartalis:                                                          
--------------------------------------------------------------------------------
|                         |        2010 III kvartal |         2009 III kvartal |
--------------------------------------------------------------------------------
| Jäätis                  |                   51,8% |                    32,7% |
--------------------------------------------------------------------------------
| Külmutatud tooted       |                   20,8% |                    28,2% |
--------------------------------------------------------------------------------
| Kala ja kalatooted      |                   25,7% |                    37,2% |
--------------------------------------------------------------------------------
| Muud                    |                    1,7% |                     1,9% |
--------------------------------------------------------------------------------

Geograafiliste turgude lõikes on positiivset kasvutrendi võrreldes eelmise aasta
sama perioodiga näidanud kõik kolm Balti turgu, sealjuures on eriti rõõmustav   
Lätis saavutatud 2,3%-line müügikasv, mis tuli peamiselt kasvanud jäätisemüügi  
arvelt. Jäätisemüügi positiivne mõju väljendub ka Eesti ja Leedu müüginumbrites.
Turule toodud uudistooted ja -kaubamärgid õigustasid end ning aitasid kaasa ka  
private labelite pealetungile vastuseismisel. Õnnestunud turunduskampaaniad ning
uudistooted aitasid Premial tõusta kolmandas kvartalis liidripositsioonile ka   
tiheda konkurentsiga Leedu turul, kus lähimat konkurenti edestatakse 6%-ga.     

Soome käivet mõjutas kolmandas kvartalis enim eelnimetatud põleng suitsutatud   
kalatooteid tootnud kalatöötlemisüksuses. Edukalt õnnestus suvehoojaks turule   
tuua innovaatiline grilltoodete sari „ISO-grilli“, mis leidis Soomes väga hea   
vastuvõtu ning mida suve jooksul müüdi kokku 13 miljoni krooni eest. Premia     
Foods jätkab Soome jahutatud pakendatud kalatoodete jaeturul kaubamärgiga       
„Heimon Gourmet'“ teisel positsioonil 25%-lise turuosaga.                       

Jäätisemüük St Peterburgi regioonis Venemaal oli kolmandas kvartalis edukas ning
andis ettevõttele lisandunud käivet 66,8 miljoni krooni eest. St Peterburgis    
jätkab Premia Foods tugeval teisel positsioonil ligikaudu 22%-lise turuosaga,   
sealjuures kõik OOO Hladokombinat No 1 jäätised on koorejäätised ning valmivad  
GOST-standardi järgi.                                                           

Premia Foods-i müügikäibe jagunemine 2010. aasta III kvartalis geograafiliste   
turgude lõikes (miljonites kroonides):                                          
--------------------------------------------------------------------------------
|            |   2010 III |   Osakaal |    2009 III |    Osakaal |      Muutus |
|            |    kvartal |           |     kvartal |            |             |
--------------------------------------------------------------------------------
| Soome      |       73,5 |     20,2% |        97,8 |      32,1% |      -24,8% |
--------------------------------------------------------------------------------
| Eesti      |      113,3 |     31,2% |       100,1 |      32,9% |      +13,2% |
--------------------------------------------------------------------------------
| Läti       |       53,7 |     14,8% |        52,5 |      17,2% |       +2,3% |
--------------------------------------------------------------------------------
| Leedu      |       55,1 |     15,1% |        52,8 |      17,3% |       +4,4% |
--------------------------------------------------------------------------------
| Venemaa    |       66,8 |     18,4% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Muu        |        1,1 |      0,3% |         1,4 |       0,5% |      -21,4% |
--------------------------------------------------------------------------------

*** 9 kuud 2010 ***                                                             

AS Premia Foods esimese üheksa kuu käive oli 930,9 miljonit krooni kasvades     
aastaga 103,6 miljoni krooni ehk 12,5% võrra.                                   

Segmentide lõikes on enim kasvanud jäätisesegment, millele avaldasid mõju nii   
teise kvartali lõpust kolmanda kvartali keskpaigani kestnud soodsad             
ilmastikutingimused kui ka alates maikuust Premia Foodsi tulemustes kajastuv OOO
Hladokombinati jäätisemüük  St Peterburgi turul.                                

Külmkauba mahajäämus 2009.aasta 9 kuus mahtudest on tingitud madalast ostujõust 
ning kolmandas kvartalis mõju avaldanud sesoonsusest, mil külmutatud aedviljade 
müügimahud vähenevad.                                                           

Kalasegment tervikuna 9 kuu lõikes aga vaatamata kõrgetele toorkala hindadele   
ning maikuus toimunud põlengule Uusikaupunki tootmisüksuses olulist mahajäämust 
ei näita. Vaatamata negatiivsete tegurite koosmõjule on 2010.a. 9. kuu tulemus  
vaid 0,9% 2009.a. sama perioodi käibest kehvem. Seega ei olnud Uusikaupunki     
tootmisüksuse põleng Premia Foodsile olulise mõjuga ja lisaks sellele andis     
võimaluse sügavuti analüüsida kogu kalasegmendi tootmisüksuste efektiivsust.    
Nagu ettevõtte 28.09.10 börsiteates öeldud, leiti pärast põhjalikku analüüsi    
võimalus seoses tootmise ümberpaigutamisega hoida kokku 3,1 miljonit krooni     
üürikulu aastas.                                                                

Premia Foods-i müügikäive 2010.a. jaan-sept tegevusvaldkondade kaupa (miljonites
kroonides):                                                                     
--------------------------------------------------------------------------------
|                  |       2010 9 kuud |       2009 9 kuud |            Muutus |
--------------------------------------------------------------------------------
| Jäätis           |             362,0 |             224,2 |            +61,5% |
--------------------------------------------------------------------------------
| Külmutatud       |             234,2 |             271,5 |            -13,7% |
| tooted           |                   |                   |                   |
--------------------------------------------------------------------------------
| Kala ja          |             319,9 |             322,9 |             -0,9% |
| kalatooted       |                   |                   |                   |
--------------------------------------------------------------------------------
| Muud             |              14,8 |               8,7 |            +70,1% |
--------------------------------------------------------------------------------
| Kokku            |             930,9 |             827,3 |            +12,5% |
--------------------------------------------------------------------------------

Premia Foodsi tooteportfelli protsentuaalne jagunemine tegevusvaldkondade kaupa 
2010.a. jaan-sept:                                                              
--------------------------------------------------------------------------------
|                         |            2010 9 kuud. |              2009 9 kuud |
--------------------------------------------------------------------------------
| Jäätis                  |                   38,9% |                    27,1% |
--------------------------------------------------------------------------------
| Külmutatud tooted       |                   25,1% |                    32,8% |
--------------------------------------------------------------------------------
| Kala ja kalatooted      |                   34,4% |                    39,0% |
--------------------------------------------------------------------------------
| Muud                    |                    1,6% |                     1,1% |
--------------------------------------------------------------------------------

Geograafiliste turgude lõikes on väga hea tulemuse teinud Soome turg, kus       
vaatamata paljude negatiivsete asjaolude kokkulangemisele on võrreldes eelmise  
aasta sama perioodiga õnnestunud 9 kuu lõikes käivet kasvatada. Suure panuse    
selleks andis suveks turule toodud „ISO-grilli“ sari, mis uudse ning kõrge      
lisaväärtusena tootesarjana andis märkimisväärse lisandunud müügimahu ja aitas  
tasandada nii tulekahjumõjusid kui ka suurt hinnasurvet vähese lisandväärtusega 
kalatoodetele.                                                                  

9 kuu lõikes on parimat tulemust näidanud Leedu turg, kus aktiivne jäätisemüük  
ja julge tegutsemine külmutatud toodete turul on andnud oodatud efekti          
käibekasvu näol. Läti mahajäämuse põhjuseks on sealse majanduse üldine kehv     
olukord ning saavutatud vaid 10%-line mahajäämust 2009.aasta 9 kuu              
käibetulemusest võib sealseid olusid arvestades lugeda kordaminekuks. Eesti     
mahajäämuse peamiseks põhjuseks on külmutatud kaupade turu madalseis ning samuti
kõrge toorkala hind, mis pärsib jahutatud kala müüki Eesti jaekaubanduses.      

Venemaa tulemus kajastub 9 kuu käibenumbrites alates maikuust ning perioodiga   
mai-september 2010 võib Premia Foods rahul olla, kuna St. Peterburgi tütarfirma 
OOO Hladokombinat täitis selleks perioodiks püstitatud ambitsioonikad eesmärgid.
Premia Foods-i müügikäibe jagunemine 2010.a. jaan-sept geograafiliste turgude   
lõikes (miljonites kroonides):                                                  
--------------------------------------------------------------------------------
|            |     2010 9 |   Osakaal | 2009 9 kuud |    Osakaal |      Muutus |
|            |       kuud |           |             |            |             |
--------------------------------------------------------------------------------
| Soome      |      285,4 |     30,7% |       273,3 |      33,1% |       +4,4% |
--------------------------------------------------------------------------------
| Eesti      |      262,6 |     28,2% |       280,5 |      33,9% |       -6,4% |
--------------------------------------------------------------------------------
| Läti       |      135,1 |     14,5% |       149,9 |      18,1% |       -9,9% |
--------------------------------------------------------------------------------
| Leedu      |      124,6 |     13,4% |       117,8 |      14,2% |       +5,8% |
--------------------------------------------------------------------------------
| Venemaa    |      121,1 |     13,0% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Muu        |        2,1 |      0,2% |         5,8 |       0,7% |      -63,8% |
--------------------------------------------------------------------------------

Lisainformatsioon:                                                              
Kuldar Leis                                                                     
juhatuse esimees                                                                
+372 603 3800                                                                   
[email protected]

Content of announcement in English

Title

PRF: Consolidated sales turn-over of AS Premia Foods, III quarter 2010 and 9 months 2010

Message

Stock Exchange News 13.10.10                                                    

PRF: Consolidated sales turn-over of AS Premia Foods, III quarter 2010 and 9    
months 2010                                                                     

*** 3rd quarter ***                                                             

The sales turn-over of AS Premia Foods in the third quarter 2010 was 363.5      
million kroons, having grown by 58.9 million kroons, i.e. 19.3%, per year.      

Compared to the last year, the greatest growth, i.e. 98%, has been achieved in  
the sales of ice cream. The sales of ice cream formed 52% of the turn-over of   
the third quarter, whereas year ago the proportion of ice cream was 33%. Growth 
of sales volumes in this segment has been supported by favorable weather        
conditions in July and August and expansion of activities to the Russian market.
Premia Foods continues as a market leader in the Baltic states, whereas in      
addition to the long-term leading position in the Estonian market, the company  
has according to the summer report by AC Nielsen, reached a leading position in 
the Lithuanian ice cream market for the first time. Market shares in the        
mentioned markets are respectively 40% and 21%. Second position is held in the  
Latvian and St. Petersburg's market. Ice cream market in the third quarter of   
2010 may be characterized by evident preference of cream ice cream. The         
above-mentioned is evidenced by the non-competing first position of the cone ice
cream „Eriti Rammus“ with the record-making 5.7% market share.                  

The sales of frozen food products decreased in the third quarter by 10.3 million
kroons compared to the last year's same period; however, the fall-behind of the 
frozen food products segment is, in comparison with the last year, decreasing   
for the second quarter in a row. The main reason for the fall-behind of the     
sales of frozen food products in the third quarter is the decreased purchase    
power and the access to fresh vegetables growing during summer season, due to   
which the consumption of frozen vegetables has decreased in all target markets. 
Continuously, the most of difficulties in this situation occur in Latvia where  
low purchase power and stable high unemployment rate continue having significant
impact on internal food consumption. Additionally, as a contra-weight to retail 
chains the proportion of open markets has started to increase and in respect of 
vegetables garden-cultivation has been re?discovered. At the same time, the     
decrease of price sensitivity and certain reviving in HoReCa segment in Estonian
and Latvian frozen food markets, especially in meat products markets, may be    
noticed.                                                                        

The main reason for the drop in sales of fish products is the fire accident     
occurred in the company's Uusikaupunki's fish production unit in Finland, which 
mainly had impact on the sales of smoked fish products and compared to the last 
year's same period the sales of the product group in question decreased by 27   
million kroons in the third quarter. In order to indemnify the damage caused by 
the fire, the Finnish subsidiary of AS Premia Foods Heimon Kala Oy and insurance
company Fennia concluded an agreement, according to which the insurance company 
Fennia indemnified the occurred damage in the amount of 2.9 million euros. As   
from September the production of smoked fish products has been partially        
restored in Hämeenlinna, Finland, and the schedule of investments sets out      
reaching the full production capacity by the end of this year. The high price of
raw fish has also had an impact on the sales of fresh fish in Estonia.          

Sales turn-over of Premia Foods in the third quarter of 2010 by business        
segments (in million kroons):                                                   
--------------------------------------------------------------------------------
|                  |  2010 3rd quarter |  2009 3rd quarter |            Change |
--------------------------------------------------------------------------------
| Ice cream        |             188.4 |              99.6 |            +89.2% |
--------------------------------------------------------------------------------
| Frozen products  |              75.4 |              85.7 |            -12.0% |
--------------------------------------------------------------------------------
| Fish and fish    |              93.5 |             113.4 |            -17.5% |
| products         |                   |                   |                   |
--------------------------------------------------------------------------------
| Other            |               6.2 |               5.9 |             +5.1% |
--------------------------------------------------------------------------------
| Total            |             363.5 |             304.6 |            +19.3% |
--------------------------------------------------------------------------------

Division of Premia Foods' business segments in percentages in the 3rd quarter   
2010:                                                                           
--------------------------------------------------------------------------------
|                         |        2010 3rd quarter |         2009 3rd quarter |
--------------------------------------------------------------------------------
| Ice cream               |                   51.8% |                    32.7% |
--------------------------------------------------------------------------------
| Frozen products         |                   20.8% |                    28.2% |
--------------------------------------------------------------------------------
| Fish and fish products  |                   25.7% |                    37.2% |
--------------------------------------------------------------------------------
| Other                   |                    1.7% |                     1.9% |
--------------------------------------------------------------------------------

By geographic markets, compared to the last year's same period, positive growth 
tendency has been indicated in all three Baltic markets, whereas we are         
especially proud of 2.3% sales growth achieved in Latvia, which has mainly been 
brought about by sales of ice cream. The positive impact is reflected also in   
the sales numbers of Estonia and Lithuania. New products and brands brought to  
the market helped to stand against expansion of private labels. Successful      
marketing campaigns and new products helped Premia Foods in the third quarter to
raise to the leading position in the highly competitive market of Lithuania     
where the closest competitor was left behind by 6%.                             

The Finnish market turn-over was most influenced by the above-mentioned fire    
accident in the fish production unit producing smoked fish products. Innovative 
group of products “ISO-grilli” was successfully launched by the summer season,  
which received a warm welcome and was sold altogether for 13 million kroons.    
Premia Foods is continuously in the second position in the retail market of     
chilled packed fish products distributed under trademark “Heimon Gourmet”,      
holding 25% market share.                                                       

The sales of ice cream in St. Petersburg market in Russia were successful in the
third quarter and added additional turn-over of 66.8 million kroons to the      
company. Premia Foods continues to hold strong second position in the           
St. Petersburg market with its 22% market share, whereas all ice creams of OOO  
Khladkombinat No. 1 are cream ice creams and are produced following the GOST    
standard.                                                                       

Division of Premia Food's sales turn-over per geographical markets in the 3rd   
quarter 2010 (in million kroons):                                               
--------------------------------------------------------------------------------
|            |        3rd | Proportio | 3rd quarter | Proportion |      Change |
|            |    quarter |         n |        2009 |            |             |
|            |       2010 |           |             |            |             |
--------------------------------------------------------------------------------
| Finland    |       73.5 |     20.2% |        97.8 |      32.1% |      -24.8% |
--------------------------------------------------------------------------------
| Estonia    |      113.3 |     31.2% |       100.1 |      32.9% |      +13.2% |
--------------------------------------------------------------------------------
| Latvia     |       53.7 |     14.8% |        52.5 |      17.2% |       +2.3% |
--------------------------------------------------------------------------------
| Lithuania  |       55.1 |     15.1% |        52.8 |      17.3% |       +4.4% |
--------------------------------------------------------------------------------
| Russia     |       66.8 |     18.4% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Other      |        1.1 |      0.3% |         1.4 |       0.5% |      -21.4% |
--------------------------------------------------------------------------------

*** 9 months 2010 ***                                                           

The turn-over of AS Premia Foods in the first nine months was 930.9 million     
kroons, growing by 103.6 million kroons per year, i.e. by 12.5%.                

By segments, the ice cream segment has grown the most, which was influenced by  
favorable weather conditions lasting from the end of the second quarter until   
the midpoint of the third quarter and sales of ice cream of OOO Hladokombinat in
the St. Petersburg market reflected in the financial results of Premia Foods as 
from May.                                                                       

Fall-behind in the sales volumes of frozen food products during the 9 months    
2010 is occurred due to low purchase power and seasonality influencing the sales
in the third quarter when the sales volumes of frozen vegetables decrease.      
The fish products segment does not indicate material fall-behind irrespectively 
to the high prices of raw fish and fire accident occurred in the Uusikaupunki   
production unit in May. Despite to the simultaneous influence of adverse        
factors, the result of the 9 months of 2010 is merely 0.9% lower than the same  
of the same period of 2009. Therefore, the fire accident in the Uusikaupunki    
production unit has not had material impact on Premia Foods and additionally it 
enabled to thoroughly analyze the effectiveness of all the fish segment's       
production units. As also referred in the company's stock exchange news, dated  
28 September 2010, after thorough analysis ways for saving 3.1 million kroons   
rental fees by rearranging production were discovered.                          

Sales turn-over of Premia Foods for January - September 2010 by business        
segments (in million kroons):                                                   
--------------------------------------------------------------------------------
|                  |     9 months 2010 |     9 months 2009 |            Change |
--------------------------------------------------------------------------------
| Ice cream        |             362.0 |             224.2 |            +61.5% |
--------------------------------------------------------------------------------
| Frozen products  |             234.2 |             271.5 |            -13.7% |
--------------------------------------------------------------------------------
| Fish and fish    |             319.9 |             322.9 |             -0.9% |
| products         |                   |                   |                   |
--------------------------------------------------------------------------------
| Other            |              14.8 |               8.7 |            +70.1% |
--------------------------------------------------------------------------------
| Total            |             930.9 |             827.3 |            +12.5% |
--------------------------------------------------------------------------------

Division of Premia Food's  business segments in percentages for January -       
September 2010:                                                                 
--------------------------------------------------------------------------------
|                         |           9 months 2010 |            9 months 2009 |
--------------------------------------------------------------------------------
| Ice cream               |                   38.9% |                    27.1% |
--------------------------------------------------------------------------------
| Frozen products         |                   25.1% |                    32.8% |
--------------------------------------------------------------------------------
| Fish and fish products  |                   34.4% |                    39.0% |
--------------------------------------------------------------------------------
| Other                   |                    1.6% |                     1.1% |
--------------------------------------------------------------------------------

By geographic markets, very good results have been achieved in the Finnish      
market where despite to the simultaneous influence of many adverse factors the  
turn-over has, compared to the same period of last year, grown. This has greatly
been influenced by the launching of “ISO-grilli” group of products, which being 
new and high additional value creating group of products added remarkable       
additional sales volume and helped to reduce the influence of the fire accident 
and large pressure to the prices of fish products creating low additional value.

The best results of 9 months have been achieved in the Lithuanian market where  
active sales of ice cream and courageous actions taken in the frozen food       
segment have had an expected effect on growth of turn-over. The fall-behind of  
the Latvian market has occurred due to general poor situation and the achieved  
10% fall-behind compared to the turn-over results of the 9 months of 2009 could 
be, bearing in mind the circumstances in that market, considered successful. The
fall-behind of the Estonian market has occurred due to the low point of the     
market and also high prices of raw fish, which has had adverse effect on the    
sales of fish in the Estonian retail market. 

Russian results are reflected in the turn-over figures of the 9 months as from
May and the period from May to September 2010 could be considered satisfying as
the St. Petersburg's subsidiary OOO Khladokombinat complied with the ambitious
targets set for this period. 

Division of Premia Food's sales turn-over per geographical markets for January -
September 2010 (in million kroons):                                             
--------------------------------------------------------------------------------
|            |   9 months | Proportio |    9 months | Proportion |      Change |
|            |       2010 |         n |        2009 |            |             |
--------------------------------------------------------------------------------
| Finland    |      285.4 |     30.7% |       273.3 |      33.1% |       +4.4% |
--------------------------------------------------------------------------------
| Estonia    |      262.6 |     28.2% |       280.5 |      33.9% |       -6.4% |
--------------------------------------------------------------------------------
| Latvia     |      135.1 |     14.5% |       149.9 |      18.1% |       -9.9% |
--------------------------------------------------------------------------------
| Lithuania  |      124.6 |     13.4% |       117.8 |      14.2% |       +5.8% |
--------------------------------------------------------------------------------
| Russia     |      121.1 |     13.0% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Other      |        2.1 |      0.2% |         5.8 |       0.7% |      -63.8% |
--------------------------------------------------------------------------------

Additional information:                                                         
Kuldar Leis                                                                     
Chairman of the Management Board                                                
+372 603 3800                                                                   
[email protected]