Market announcement

AS PRFoods

LEI code

529900PFXFO2ZDCRNK93

Size of the entity

Medium group

Economic activities

Financial and Insurance Activities

Country of registered office

Estonia

General information

Categories

Other price sensitive information

Unique data record identifier

2802

Submission date and time

15.07.2010 09:56:31

Content of announcement in Estonian

Title

AS Premia Foods konsolideeritud müügikäive, II kvartal 2010 ja I poolaasta

Message

AS Premia Foods 2010.a. teise kvartali müügikäive oli 333 miljonit krooni (21,3 
miljonit EUR) kasvades aastaga 33,4 miljoni krooni (2,1 miljonit EUR) ehk 11,1% 
võrra. Võrreldes aastataguse perioodiga, oli teises kvartalis müüginumbrid      
paremad jäätisesegmendis ning oluliselt rohkem on müüdud logistikateenust.      
Mõningane mahajäämus 2009.aasta II kvartali tulemustest kajastub kala- ja       
kalatoodete müügis ning külmutatud toodete müügis. Külmutatud toodete müügi     
mahajäämuse peamiseks põhjuseks on vähenenud ostujõud, kuid mahajäämus eelmise  
aasta võrreldavate perioodidega on siiski jätkuvalt vähenemas. Kalatoodete müügi
vähenemise põhjuseid on kolm: oluliselt kallinenud toorkala hinnad, mis         
vähendasid märkimisväärselt nõudlust, maikuus toimunud põleng ettevõtte Soome   
Uusikaupunkis asuvas kalatootmisüksuses ja Lihavõtted, mis mõjutavad kalatoodete
müüki Soomes märkimisväärselt, ja mis 2010.aastal jäid 1.kvartalisse, erinevalt 
2009.aastast, mil pühad jäid 2.kvartalisse.  Tulekahju mõju AS-i Premia Foods   
konsolideeritud majandusaasta tulemustele ei ole siiski oluline, kuna seoses    
tootmise ja müügiportfelli ümberkorraldamisega on hetkeks taastatud ca 75 %     
tulekahjueelsetest müügimahtudest ning neljanda kvartali alguseks jätkub müük   
eeldatavasti täiemahuliselt vastavalt plaanile.                                 

Teise kvartali tulemustes kajastub alates maikuust Premia Foodsiga              
konsolideeritav OOO Hladokombinat No 1, sealjuures mai- juuni tulemused on      
Peterburi turult olnud väga positiivsed ning ettevõte on täitnud talle          
ülesandeks seatud plaanid. Jätkuvalt hoiab OOO Hladokombinat No1 Peterburi turul
teist positsiooni. Baltikumis jätkab Premia Foods jäätiseturu liidrina, olles   
esikohal Eestis ja esimese kahe juhtiva kaubamärgi seas Lätis ja Leedus. Jäätis 
annab tänaseks Premia Foodsi portfellist kolmandiku, kala ja kalatooted ca 40%  
ja külmutatud tooted 28%.                                                       

Teise kvartali käibekasv võrrelduna esimese kvartaliga on 42%, sealjuures       
käibekasv ilma maikuust konsolideeritava  OOO Hladkombinat No 1 käibeta on      
18,8%.                                                                          

Tänu aktiivsele tööle sortimendiga, õnnestus teises kvartalis tõsta kala ja     
kalatoodete müüki Soome turul, ja seda isegi vaatamata põlengule Soomes asuvas  
kalatöötlemisüksuses. Eestis tekkis mahajäämus 2009.aasta tulemustest peamiselt 
seoses muutustega jahutatud kala turul, kus oluliselt kõrgenenud toorkala hind  
mõjutas müügimahtusid ning käibeid. Lätis jätkub majanduse madalseis ning       
inimeste nõrgenenud ostujõu tõttu jäi 2009.aasta teise kvartali tulemus         
kättesaamatuks. Väga rõõmustav on aga rasketes oludes saavutatud müügikasv      
Leedus, mille taga on eelkõige hea töö sortimendipoliitika kujundamisel ning    
aktiviseerunud külmutatud kaupade müük.                                         

Premia Foods-i müügikäive 2010.a. II kvartalis tegevusvaldkondade kaupa         
(miljonites kroonides):                                                         
--------------------------------------------------------------------------------
|                  |   2010 II kvartal |   2009 II kvartal |            Muutus |
--------------------------------------------------------------------------------
| Jäätis           |             143,8 |              91,8 |            +56,6% |
--------------------------------------------------------------------------------
| Külmutatud       |              80,3 |              92,0 |            -12,7% |
| tooted           |                   |                   |                   |
--------------------------------------------------------------------------------
| Kala ja          |             105,1 |             113,6 |             -7,5% |
| kalatooted       |                   |                   |                   |
--------------------------------------------------------------------------------
| Muud             |               3,8 |               2,2 |             +727% |
--------------------------------------------------------------------------------
| Kokku            |             333,0 |             299,6 |            +11,1% |
--------------------------------------------------------------------------------

Premia Foodsi tooteportfelli protsentuaalne jagunemine tegevusvaldkondade kaupa 
2010. aasta II kvartalis oli järgmine:                                          
--------------------------------------------------------------------------------
|                         |         2010 II kvartal |          2009 II kvartal |
--------------------------------------------------------------------------------
| Jäätis                  |                   43,2% |                    30,6% |
--------------------------------------------------------------------------------
| Külmutatud tooted       |                   24,1% |                    30,7% |
--------------------------------------------------------------------------------
| Kala ja kalatooted      |                   31,6% |                    37,9% |
--------------------------------------------------------------------------------
| Muud                    |                    1,1% |                     0,8% |
--------------------------------------------------------------------------------

Premia Foods-i müügikäibe jagunemine 2010. aasta II kvartalis geograafiliste    
turgude lõikes (miljonites kroonides):                                          
--------------------------------------------------------------------------------
|            |    2010 II |   Osakaal |     2009 II |    Osakaal |      Muutus |
|            |    kvartal |           |     kvartal |            |             |
--------------------------------------------------------------------------------
| Soome      |      102,5 |     30,8% |        97,3 |      32,5% |       +5,3% |
--------------------------------------------------------------------------------
| Eesti      |       82,0 |     24,6% |       101,1 |      33,8% |      -18,9% |
--------------------------------------------------------------------------------
| Läti       |       45,0 |     13,5% |        54,0 |      18,0% |      -16,7% |
--------------------------------------------------------------------------------
| Leedu      |       49,0 |     14,7% |        46,1 |      15,4% |       +6,3% |
--------------------------------------------------------------------------------
| Venemaa    |       54,3 |     16,3% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Muu        |        0,2 |      0,1% |         1,1 |       0,3% |      -81,8% |
--------------------------------------------------------------------------------

AS Premia Foods esimese poolaasta käive oli 567,4 miljonit krooni (36,3 miljonit
EUR) kasvades aastaga 44,7 miljoni krooni (2,9 miljonit EUR) ehk 8,6% võrra.    
Jäätiste müügimahtude paranemist mõjutas kindlasti ka Jaanipäeval alanud soojema
õhutemperatuuriga periood, kuid suurema panuse tulemuste paranemisse on andnud  
edukad uudistooted kõigil Balti turgudel ja ka Peterburis. Sealjuures Eestis ja 
Leedus ning vähemal määral ka Lätis müüdav uus, 15%-line vanillijäätis          
koonusvahvlis, on Eestis löönud esimeselt positsioonilt Premia Foodsi ja Eesti  
suvise jäätiseturu pikaajalise liidri Väikese Tomi vanillimaitselise jäätise    
shokolaadiglasuuris. Leedus hoiab sama toode Klasika kaubamärgi all             
müügiedetabeli neljandat kohta. Lätis on samal ajal turule toodud uus kaubamärk 
ja tooteperekond „Premia“, mis samuti alates maikuust häid müügitulemusi        
näitab.13.juulil püstitas Premia Foodsi Eesti tütarettevõte Premia Tallinna     
Külmhoone AS müügirekordi, müües Eestis päevaga jäätist 2,026 miljoni krooni    
(0,13 miljonit EUR) eest.                                                       

Külmutatud toodete mahajäämus 2009.aasta  I poolaasta tulemustest on seletatav  
endiselt madala ostujõuga ning peamiselt on käibelangust selles                 
tegevusvaldkonnas näha Lätis. Kala- ja kalatoodete osas on küll saavutatud      
käibekasv võrreldes 2009.aasta sama perioodi tulemusega, kuid suurema käibekasvu
takistajaks olid juba eelpool nimetatud põhjused: toorkala hinnatõus ning põleng
Uusikaupunki tootmisüksuses. Samas on osutunud väga edukaks suveperioodiks      
turule toodud „Isogrilli“-kalatoodete sari, samuti on uuenduskuuri, eesmärgiga  
suurendada branditeadlikkust ning eelistamist tarbijate seas, läbinud kaubamärk 
„Heimon Gourmet“.                                                               

Premia Foods-i müügikäive 2010.a. esimeses poolaastas tegevusvaldkondade kaupa  
(miljonites kroonides):                                                         
--------------------------------------------------------------------------------
|                  |       2010 I p.a. |       2009 I p.a. |            Muutus |
--------------------------------------------------------------------------------
| Jäätis           |             173,7 |             124,6 |            +39,4% |
--------------------------------------------------------------------------------
| Külmutatud       |             158,8 |             185,8 |            -14,5% |
| tooted           |                   |                   |                   |
--------------------------------------------------------------------------------
| Kala ja          |             226,4 |             209,5 |             +8,1% |
| kalatooted       |                   |                   |                   |
--------------------------------------------------------------------------------
| Muud             |               8,5 |               2,8 |           +203,6% |
--------------------------------------------------------------------------------
| Kokku            |             567,4 |             522,7 |             +8,6% |
--------------------------------------------------------------------------------

Premia Foodsi tooteportfelli protsentuaalne jagunemine tegevusvaldkondade kaupa 
2010. aasta esimeses poolaastas oli järgmine:                                   
--------------------------------------------------------------------------------
|                         |             2010 I p.a. |              2009 I p.a. |
--------------------------------------------------------------------------------
| Jäätis                  |                   30,6% |                    23,8% |
--------------------------------------------------------------------------------
| Külmutatud tooted       |                     28% |                    35,5% |
--------------------------------------------------------------------------------
| Kala ja kalatooted      |                   39,9% |                    40,1% |
--------------------------------------------------------------------------------
| Muud                    |                    1,5% |                     0,6% |
--------------------------------------------------------------------------------

Premia Foods-i müügikäibe jagunemine 2010. aasta esimeses poolaastas            
geograafiliste turgude lõikes (miljonites kroonides):                           
--------------------------------------------------------------------------------
|            |     2010 I |   Osakaal | 2009 I p.a. |    Osakaal |      Muutus |
|            |       p.a. |           |             |            |             |
--------------------------------------------------------------------------------
| Soome      |      211,9 |     37,3% |       175,5 |      33,6% |      +20,7% |
--------------------------------------------------------------------------------
| Eesti      |      149,4 |     26,3% |       180,4 |      34,5% |      -17,2% |
--------------------------------------------------------------------------------
| Läti       |       81,2 |     14,3% |        97,4 |      18,6% |      -16,6% |
--------------------------------------------------------------------------------
| Leedu      |       69,6 |     12,3% |        65,0 |      12,4% |       +6,9% |
--------------------------------------------------------------------------------
| Venemaa    |       54,3 |      9,6% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Muu        |        1,0 |      0,2% |         4,4 |       0,9% |       -773% |
--------------------------------------------------------------------------------


Lisainformatsioon:                                                              
Andri Avila                                                                     
CFO, juhatuse liige                                                             
+372 603 3800                                                                   
[email protected]

Content of announcement in English

Title

PRF: Consolidated turnover of 2nd quarter and first half of the year 2010 of AS

Message

Turnover of AS Premia Foods in 2nd quarter 2010 was 333 million EEK (21,3
million EUR), growing by 11, 1%.Compared to the year before, the turnover of
Premia    Foods has produced better results in ice cream segment, also the
share of the logistic services has grown. There is still a small decline if
compared to the  previous year in fish and fish products segment as well as in
deep frozen goods segment. In deep frozen goods segment the main reason for
decline is the decline in purchasing power of the consumers, but in fish and
fish product segment thereare three main reasons for such an effect: the
increase of price levels in raw fish has had a negative influence on
consumption, the fire accident in Finnish  fish processing unit had also its
influence on the results and the Easter holidays, which traditionally have a
big impact on the results, were in 1st quarter of the year, not in the second
quarter as in year 2009. The effect of fire accident on Premia Foods' annual
consolidated results is still not significant as the product portfolio and
production has been reorganized and today ca 75% of pre-accident capacities
have been restored. It is presumed that by 4th quarter the sales can be
continued on full capacity and according to the plan. 

The sales of OOO Khladokombinat No 1, which is consolidated since May 2010, is  
included in the results. Moreover, the results of May-June have been very       
positive on St Petersburg market and the company has fulfilled the sales plans. 
OOO Khladokombinat is constantly on 2nd position in St Petersburg's ice cream   
market. In the Baltic states Premia Foods continues as the leading company on   
ice cream market, being No 1 in Estonia and amongst first two positions in      
Latvia and Lithuania. Ice cream gives 1/3 of the portfolio of Premia Foods, fish
and fish products give 40% and deep frozen goods give 28%.                      

Increase in turnover of 2nd quarter is 42% if compared to the 1st quarter. The  
increase in turnover without OOO Khladokombinat, which is consolidated since    
May, is 18,8%.                                                                  

Due to the active work with assortment, it was possible to increase the sales of
fish and fish products on Finnish fish market even despite the fire accident in 
Uusikaupunki's fish processing unit. Estonia's sales results were negatively    
affected by the increase of prices of raw fish which lowered demand. Latvia     
experiences the depression of economy and due to the weak purchasing power of   
the consumers, the results did not meet the results of 2nd quarter of year 2009.
It is most pleasant to see the increase of turnover in Lithuania, despite of    
difficult market situation. It has been achieved mainly due to the good work on 
assortment policy and activated sales of deep frozen goods.                     

Turnover of Premia Foods by business segments in 2nd quarter 2010 (in millions  
of EEK)                                                                         
--------------------------------------------------------------------------------
|                  | 2nd quarter, 2010 | 2nd quarter, 2009 |            Change |
--------------------------------------------------------------------------------
| Ice cream        |             143,8 |              91,8 |            +56,6% |
--------------------------------------------------------------------------------
| Deep frozen      |              80,3 |              92,0 |            -12,7% |
| goods            |                   |                   |                   |
--------------------------------------------------------------------------------
| Fish and fish    |             105,1 |             113,6 |             -7,5% |
| products         |                   |                   |                   |
--------------------------------------------------------------------------------
| Other            |               3,8 |               2,2 |             +727% |
--------------------------------------------------------------------------------
| Total            |             333,0 |             299,6 |            +11,1% |
--------------------------------------------------------------------------------

Share of business segments in portfolio of Premia Foods AS in 2nd quarter of    
2010                                                                            
--------------------------------------------------------------------------------
|                         |    2nd quarter, 2010    |        2nd quarter, 2009 |
--------------------------------------------------------------------------------
| Ice cream               |                   43,2% |                    30,6% |
--------------------------------------------------------------------------------
| Frozen goods            |                   24,1% |                    30,7% |
--------------------------------------------------------------------------------
| Fish and fish products  |                   31,6% |                    37,9% |
--------------------------------------------------------------------------------
| Other                   |                    1,1% |                     0,8% |
--------------------------------------------------------------------------------

Turnover of Premia Foods AS by geographical markets in 2nd quarter (in millions 
of EEK)                                                                         
--------------------------------------------------------------------------------
|            |        2nd |     Share |         2nd |      Share |      Change |
|            | quarter,20 |           |    quarter, |            |             |
|            |         10 |           |        2009 |            |             |
--------------------------------------------------------------------------------
| Finland    |      102,5 |     30,8% |        97,3 |      32,5% |       +5,3% |
--------------------------------------------------------------------------------
| Estonia    |       82,0 |     24,6% |       101,1 |      33,8% |      -18,9% |
--------------------------------------------------------------------------------
| Latvia     |       45,0 |     13,5% |        54,0 |      18,0% |      -16,7% |
--------------------------------------------------------------------------------
| Lithuania  |       49,0 |     14,7% |        46,1 |      15,4% |       +6,3% |
--------------------------------------------------------------------------------
| Russia     |       54,3 |     16,3% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Other      |        0,2 |      0,1% |         1,1 |       0,3% |      -81,8% |
--------------------------------------------------------------------------------

Turnover of Premia Foods AS during the first half of 2010 was 567,4 million EEK 
(36,3 million EUR), growing  by 8,6%. The increase in ice cream segment was     
certainly influenced also by the warm weather which started just after Midsummer
Day, but much bigger input was given by successfully launched novelties in all  
Baltic states as well as in St Petersburg. New, 15%- vanilla ice cream in cone  
is the new leader in Estonian sales top, defeating the years' long leader       
vanilla ice cream in chocolate glaze under brand name “Väike Tom”, which  has   
been a leading summer ice cream in Estonia throughout the years. In Lithuania   
the same product is sold under brand name “Klasika” and has achieved 4th        
position in the sales top today. The same ice cream is on the market also in    
Latvia and also under “ Klasika” brand, whereas in Latvia the new brand and     
product family “ Premia”, which was launched in spring this year, has shown very
good performance as well. On 13th of July the daughter company of Premia Foods, 
Premia Tallinna Külmhoone AS, made a new record, by selling ice cream for 2,026 
million EEK (0,13 million EUR) during one day in Estonia.                       

Weak purchasing power is the main factor explaining the decline in sales of deep
frozen goods if compared to the previous year; mainly the decline is seen in    
Latvia. In fish and fish products' segment there is increase in turnover if     
compared to the previous year, but the increase in raw fish prices and the fire 
accident prevented further sales increase. But, the product series “ Isogrilli” 
has turned to a success story in Finnish market, also facelift was done for the 
brand “ Heimon Gourmet” in order to increase awareness and preference among     
consumers.                                                                      

Turnover of Premia Foods AS in the first half of 2010 by business segments (in  
millions of EEK)                                                                
--------------------------------------------------------------------------------
|                  |  1st half of 2010 |  1st half of 2009 |            Change |
--------------------------------------------------------------------------------
| Ice cream        |             173,7 |             124,6 |            +39,4% |
--------------------------------------------------------------------------------
| Deep frozen      |             158,8 |             185,8 |            -14,5% |
| goods            |                   |                   |                   |
--------------------------------------------------------------------------------
| Fish and fish    |             226,4 |             209,5 |             +8,1% |
| products         |                   |                   |                   |
--------------------------------------------------------------------------------
| Other            |               8,5 |               2,8 |           +203,6% |
--------------------------------------------------------------------------------
| Total            |             567,4 |             522,7 |             +8,6% |
--------------------------------------------------------------------------------

Share of business segments in portfolio of Premia Foods AS in 1st half of of    
2010                                                                            
--------------------------------------------------------------------------------
|                         |        1st half of 2010 |         1st half of 2009 |
--------------------------------------------------------------------------------
| Ice cream               |                   30,6% |                    23,8% |
--------------------------------------------------------------------------------
| Deep frozen goods       |                     28% |                    35,5% |
--------------------------------------------------------------------------------
| Fish and fish products  |                   39,9% |                    40,1% |
--------------------------------------------------------------------------------
| Other                   |                    1,5% |                     0,6% |
--------------------------------------------------------------------------------

Turnover of Premia Foods AS by geographical markets in 1st half of 2010 (in     
millions of EEK)                                                                
--------------------------------------------------------------------------------
|            |   1st half |     Share | 1st half of |      Share |      Change |
|            |   of 2010  |           |        2009 |            |             |
--------------------------------------------------------------------------------
| Finland    |      211,9 |     37,3% |       175,5 |      33,6% |      +20,7% |
--------------------------------------------------------------------------------
| Estonia    |      149,4 |     26,3% |       180,4 |      34,5% |      -17,2% |
--------------------------------------------------------------------------------
| Latvia     |       81,2 |     14,3% |        97,4 |      18,6% |      -16,6% |
--------------------------------------------------------------------------------
| Lithuania  |       69,6 |     12,3% |        65,0 |      12,4% |       +6,9% |
--------------------------------------------------------------------------------
| Russia     |       54,3 |      9,6% |           0 |          0 |         N/A |
--------------------------------------------------------------------------------
| Other      |        1,0 |      0,2% |         4,4 |       0,9% |       -773% |
--------------------------------------------------------------------------------


Additional information:                                                         
Andri Avila                                                                     
CFO, Member of Management Board                                                 
+372 603 3800                                                                   
[email protected]