Baltika Group launches a pilot project to support the growth of e-store revenue
in Finland. As part of this initiative AS Baltika’s subsidiary in Finland OY
Baltinia AB signed a short-term rental contract in the beginning of November to
open Baltika’s brands representing store in Iso Omena (Citycon) shopping center
in Espoo. Pop-up store representing Baltika’s brands is scheduled to open in
the first half of December this year, the length of the rental contract is six
months.
Opening the store will support Baltika Group’s e-store Andmorefashion.com
activities in Finland that is already serving local clients there and the
project aims to increase sales by integrating physical store environment with
the opportunities and strengths of an e-store.
Subsidiary OY Baltinia AB is established in 1994 but there has been no business
activities in the last ten years.
Maigi Pärnik
Member of the Management Board
maigi.parnik@baltikagroup.com |