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Digital subscription results of AS Ekspress Grupp in the second quarter of 2023

Teade

The total number of digital subscriptions of AS Ekspress Grupp increased by 24%
in  the Baltic States year-over-year (2(nd) quarter: 9%, 1(st) six months: 20%)
and totalled 175,379 at the end of June.

  * The number of digital subscriptions of AS Delfi Meedia that publishes the
    news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and
    several popular magazines increased by 15% year-over-year (2(nd) quarter:
    5%, 1(st) six months: 13%) and totalled 96,855.
  * The number of digital subscriptions of AS Õhtuleht, 50% of which is owned by
    Ekspress Grupp, increased by 10% year-over-year (2(nd) quarter: 2%, 1(st)
    six months: 9%) and totalled 24,477.
  * The number of digital subscriptions of Geenius Meedia OÜ increased by 40%
    year-over-year (2(nd) quarter: 4%, 1(st) six months: 13%) and totalled
    6,323.
  * In Latvia, the number of digital subscriptions of Delfi A/S increased by
    65% year-over-year (2(nd) quarter: 27%, 1(st) six months: 55%) and totalled
    21,851.
  * In Lithuania, the number of digital subscriptions increased by 48% (2(nd)
    quarter: 20%, 1(st) six months: 38%) and totalled 25,873.


Comments by the Chairman of the Management Board of Ekspress Grupp, Mari-Liis
Rüütsalu:

"In the 1(st) half of the year, the number of digital subscriptions of Ekspress
Grupp continued its fast growth as expected, making up an increasingly higher
share of our revenue base. Over the last year, we have gained nearly 34,000
readers with digital subscriptions in the Baltic States, or 24% more than at the
end of June last year.

We achieved the fastest growth in Latvia (65%) and Lithuania (48%), where
similarly to Estonia, having digital subscriptions is becoming an increasingly
accepted norm in society. In Latvia and Lithuania, we continue to see great
growth potential, because their emerging market provides us an opportunity to be
the main driver of digital subscription growth. The goal of Ekspress Grupp is to
secure its position as a media company with the largest number of digital
subscribers in the Baltic States.

With a strong digital subscriber base in Estonia, we continue our efforts to
make Delfi's paid content package and our other products the first choice of
readers. We carefully monitor and analyse the drivers contributing to faster
subscription growth and we improve and modify the products accordingly. The key
to success in growing subscriptions is to create the content that readers
appreciate the most."


Detailed overview of digital subscriptions

               30.06.2023 31.03.2023 change 31.12.2022 change 30.06.2022 change

 AS Delfi
 Meedia            96,855     92,339     5%     85,551    13%     84,072    15%

 AS Õhtuleht
 Kirjastus         24,477     24,100     2%     22,530     9%     22,281    10%

 Geenius
 Meedia OÜ          6,323      6,058     4%      5,616    13%      4,523    40%

 Delfi A/S
 (Latvia)          21,851     17,153    27%     14,131    55%     13,224    65%

 Delfi UAB
 (Lithuania)       25,873     21,628    20%     18,780    38%     17,522    48%

 Total
 Ekspress
 Grupp            175,379    161,278     9%    146,608    20%    141,622    24%


The  Group considers only the  subscriptions with the value  of more than 1 euro
per  calendar month that  are separately invoiced  and separately cancellable at
any given time as digital subscriptions.

Digital  subscription  revenue  makes  up  an  increasingly  larger share of the
digital  revenue base of Ekspress  Grupp. We are moving  in the direction of the
Group's  long-term goals  of increasing  the volume  of digital subscriptions to
340,000 subscribers  in the Baltic  countries by the  end of 2026. The long-term
goals
(https://view.news.eu.nasdaq.com/view?id=baabe8f9a44e0ad395f551538a5dcf9e9&lang=
en) of Ekspress Grupp were established and disclosed at the beginning of 2022.


Signe Kukin
Group CFO
AS Ekspress Grupp
Phone: +372 669 8381
E-mail address: [email protected] (mailto:[email protected])


AS Ekspress Grupp is the leading Baltic media group whose key activities include
web media content production, and publishing of newspapers, magazines and books.
The  Group also  operates an  electronic ticket  sales platform and ticket sales
offices  in Estonia and Latvia. Ekspress  Grupp launched its operations in 1989
and employs almost 1600 people.