The number of digital subscriptions of the largest Baltic media group, AS
Ekspress Grupp increased by 75% across the Baltic States year-over-year (11% in
the 3(rd) quarter and 50% in the first nine months of 2021) and totalled
121 874 at the end of September.
* The number of digital subscriptions of AS Ekspress Meedia that publishes the
news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and
several popular magazines increased by 57% year-over-year (5% in the 3(rd)
quarter and 47% in the first 9 months of 2021) and totalled 72 860.
* The number of digital subscriptions of AS Õhtuleht, 50% of which is owned by
Ekspress Grupp, increased by 52% year-over-year (19% in the 3(rd) quarter
and 39% in the first 9 months of 2021) and totalled 19 198.
* In Latvia, the number of digital subscriptions of Delfi A/S more than
doubled (16% in the 3(rd) quarter and 35% in the first 9 months of 2021) and
totalled 15 030.
* In Lithuania, the number of digital subscriptions of Delfi increased by more
than four times (22% in the 3(rd) quarter and 124% in the first 9 months of
2021) and totalled 14 786.
The Chairman of the Management Board of Ekspress Grupp Mari-Liis Rüütsalu
commented:
"In the 3(rd) quarter of 2021, rapid digital subscription growth continued in
all the countries in which Ekspress Grupp operates. Additional digital growth is
primarily attributable to new customers, indicating that we are increasingly
more able to reach those readers who have not yet subscribed to our products. We
are able to come up with topics for an increasing number of customers which
prompts the readers who have read articles for free to sign up for a digital
subscription.
The addition of digital subscriptions will have a positive impact on the results
of operations of Ekspress Grupp, confirming that its long-term strategic
direction is appropriate. Ekspress Grupp has set digital subscription growth as
one of its key objectives as it will provide a differentiated and an
increasingly stronger digital revenue base for the Group's media outlets. The
growth in digital subscription revenue is also important in terms of
journalistic quality. Readers seek quality content that would prompt them to
sign up and even higher quality content to remain subscribers."
Detailed overview of digital subscriptions
30.09.2021 30.06.2021 change 31.12.2020 change 30.09.2020 change
AS Ekspress
Meedia 72 860 69 082 5% 49 696 47% 46 362 57%
AS Õhtuleht
Kirjastus 19 198 16 102 19% 13 820 39% 12 653 52%
Delfi AS
(Latvia) 15 030 12 977 16% 11 143 35% 7 305 106%
Delfi UAB
(Lithuania) 14 786 12 092 22% 6 595 124% 3 348 342%
Total
Ekspress
Grupp 121 874 110 253 11% 81 254 50% 69 668 75%
Signe Kukin
Group CFO
AS Ekspress Grupp
Telephone: +372 669 8381
E-mail address: signe.kukin@egrupp.ee (mailto:signe.kukin@egrupp.ee)
AS Ekspress Grupp is the leading Baltic media group whose key activities include
web media content production, publishing of newspapers and magazines. The Group
also manages the electronic ticket sales platform and ticket sales sites in
Latvia and Estonia. Ekspress Grupp that launched its operations in 1989 employs
almost 1400 people, owns leading web media portals in the Baltic States and
publishes the most popular daily and weekly newspapers as well as the majority
of the most popular magazines in Estonia.
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